Cleansing Begins Where Tradition Lingers

The journey begins with rinsed rice, carefully steamed, then combined with nuruk (traditional fermentation starter) and water. A delicate fermentation — almost like a quiet breath — slowly unfolds. Invisible microorganisms break down the rice, drawing out gentle sweetness, soft acidity, and a subtle aroma.

This is how makgeolli, traditional Korean rice wine, is born. Within each cup, time itself is contained. And when the wine is gone, something else remains — the traces of fermentation, known as suljigemi.
To some, it’s just a byproduct. But in truth, it is a sacred residue — time’s quiet legacy.

Standing in that very space, Morandi Park found the key to a new kind of beauty.
The ceramides and nutrients left behind through fermentation help restore the skin, transforming cleansing from a simple daily task into a meaningful ritual.

From what was once discarded, new value emerges. Within everyday skincare, tradition breathes again.
Just as K-Pop has captivated global stages and K-Food has reshaped tastes around the world, K-Beauty continues to tell new stories. At the heart of this journey, the byproducts of traditional Korean liquor create a new cultural connection — this time, on the skin.

It is the moment when cultural heritage becomes tomorrow’s skincare ritual.
Fermentation and time are not just remnants of the past — they are powerful forces shaping the future.
And today, we stand in that very moment, where time, tradition, and beauty meet.